Buy a home, refinance, access your equity, or qualify with nontraditional income — with experienced guidance from start to finish.
No obligation • No hard credit pull to start • NMLS #117375
Explore your options
Home purchase
Understand your buying power, compare programs, and build a clear path from prequalification to closing.
Refinance & equity
Explore ways to improve monthly cash flow, access equity, consolidate debt, or restructure your existing financing.
Self-employed
Traditional documentation is not the only path. Explore flexible programs designed for business owners and independent professionals.
Investor loans
Evaluate investment-focused solutions for acquisitions, short timelines, portfolio growth, and higher-value properties.
A simpler mortgage experience
The process should feel understandable before it feels technical. We start with your goal, explain the available direction, and help you continue with confidence.
Tell us whether you want to buy, refinance, use equity, qualify with alternative income, or finance an investment.
A mortgage professional reviews the situation with you and explains relevant options, documents, and expectations.
When you are ready, move into the full application and documentation process with a clear point of contact.
A consistent point of contact to help explain choices, expectations, and next steps.
Digital convenience + human guidance
Move at your pace without losing access to a real person.
Personal service is part of the product
Use simple digital tools when they save time, then connect with an experienced mortgage professional when decisions need context. That balance keeps the process efficient and personal.
Understand outcomes and tradeoffs before getting lost in industry terms.
Know what is needed, what happens next, and who to contact.
Explore a path based on your goal, income, property, and timing.
Why Prime Choice
Established experience, broader lending access, and a commitment designed to give borrowers greater confidence in their next move.
Since 2007, Prime Choice Funding has helped families nationwide close nearly $10 billion in mortgages.
As a national wholesale mortgage broker, we work with lenders to explore competitive rates, terms, and programs for your scenario.
As a national wholesale mortgage broker, we work with lenders to explore competitive rates, terms, and programs for your scenario.
Mortgage programs, rates, terms, eligibility, and the Loan Offer Commitment are subject to applicable requirements and published conditions.
See your next step
Tell us your primary goal first. A detailed application can come later, after you understand the direction and have the context you need.
Common questions
The initial conversation and short review are designed to begin without a hard credit pull. Your mortgage professional should explain when and why a credit review may become necessary before the process continues.
Prime Choice can help you explore programs that may use bank statements, 1099 income, profit-and-loss statements, or qualifying assets, subject to program requirements and approval.
Depending on your situation, options may include a HELOC or fixed second mortgage. A review can help clarify how those paths compare with a cash-out refinance.
A mortgage professional can discuss your goal, property, income, and timing, then explain relevant next steps and any documentation needed to continue.
